What it is: The look of a lipstick meets the feel of a balm for our most wearable lip yet. Loaded with crushed pigments and lip-loving ingredients, it's the ultimate swipe and go formula.
Why it's different: Rich in Vitamins E and C and beeswax, the balmy formula glides on comfortably with a satin matte finish that leaves lips hydrated and kissably soft. Plus, it won't feather or fade for crush-worthy colour that lasts all day.
How to use it: Swipe on bare lips—the buildable formula delivers a blotted-down look with one swipe; add two or three more for even more intense color payoff.